Ib qho kev nyiam ua yuav qhia tau ntau yam txog tus neeg. Qib theem ntawm kev txawj ntse thiab lub cev kev loj hlob, kev ua neej, kev muaj sijhawm dawb. Koj tuaj yeem paub txog qhov no los ntawm cov haujlwm yam uas ib tus neeg nyiam. Tsis ntev los no, copywriting tau dhau los ua neeg nyiam, uas rau ntau tus neeg yog qhov qab ntxiag thiab muaj txiaj ntsig nyiam kev nyiam ua.
Luam tawm yog lo lus Askiv keeb kwm. Txhais cov lus txhais tau yog "tus sau phau ntawv txoj cai lossis kev txwv". Nws tuaj yeem ua tus kws tshaj lij lossis xyaum ua haujlwm. Kev tshaj lij kev sau ntawv yog hom kev ua lag luam uas muaj nyob hauv kev tsim cov cim tshwj xeeb, sonorous, nco txog, cov lus qhia tshaj tawm hauv xov xwm, cov lus hais, cov lus hais.
Tab sis kuv xav xav nyob ntawm amateur copywriting, uas leej twg tuaj yeem koom nrog, muaj lub siab xav ua kom tau qhov kev nthuav dav thiab zam kev coj. Amateur copywriting yog suav tias yog kev tsim cov ntawv tshwj xeeb ntawm ib nqe lus muab rau ntau qhov chaw. Ntau zaus, amateur copywriting nyob rau theem pib los sau rov sau dua - sau ib tsab xov xwm raws cov ntaub ntawv muab rau lwm qhov chaw, tab sis sau koj cov lus. Qhov no ua rau cov ntawv nyeem tshwj xeeb. Kev rov sau dua tuaj yeem ua tau yooj yim lossis nyuaj. Hauv thawj kis, cov ntawv sau yog sau ntawm lub hauv paus ntawm ib tsab xov xwm, thib ob - ntawm lub hauv paus ntawm ob peb lub hauv paus. Tom qab, nrog kev paub dhau los, tus kws sau ntawv siv nws cov kev xav ntau ntxiv.
Cov kev sib cav hauv qab no hais lus txhawb cov pib xyaum ua copywriting:
1. Kev sau ntawv yog qhov muaj tswv yim zoo, cov txheej txheem nthuav dav uas txhim kho kab rov tav thiab cov laj thawj, nce tus kheej.
2. Luam theej ntawv tsis tshua muaj neeg yug. Feem ntau cov feem ntau lawv ua. Coob leej ntau tus tuaj yeem sau cov ntawv. Qhov kev xyaum ua no yuav los rau hauv kev yuav luag txhua txoj haujlwm.
3. Ua tsaug rau qhov kev txheeb xyuas ntawm ntau yam, tshawb nrhiav cov ntsiab lus thiab cov ncauj lus zoo rau cov nyeem, koj yuav ib txwm nyob rau ntawm cov ntaub ntawv nthwv dej thiab txais tos interlocutor hauv cov tuam txhab.
4. Kev sib ntaus sib tua rau kev ntaus nqi ntawm cov kws sau tau zoo tshaj plaws thiab cov ntawv sau yog kev sib tw kom zoo siab. Kev lom zem yog lav.
5. Cov ntawv luam tawm tau kov zoo heev. Nyiaj tau them rau cov khoom luam tawm hauv cov vev xaib. Thiab yog tias koj tau xis nyob hauv thaj chaw no, tus nqi yuav zoo heev.
Daim ntawv sau cia yog qhov kev coj ua zam thiab nthuav dav, yam lom zem. Sim koom nrog nws thiab koj yuav tsum nyiam nws.
